Lately google made some changes to their ranking algorithm, in the hope of offering it’s search users better results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, put it this way, there are about 12% of google search results are considered low quality by google itself. Google started this change almost one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, but almost all the ranks promoted by articles and blog posts were not affected, and a few of them even gained a few positions, it’s obvious that linking campaign the old way is the thing of past, probably due to link spamming sites being downgraded by google.
What is old way of link building any way? a large percentage of SEO firms will do this, they add your links to those linking websites without context, the content on those sites will never be updated, almost all of them are garbage, the name link spamming are just for these sites. The latest google update will definitely downgrade most if not all of these sites, any links on them will be affected too.
Maybe a few examples will make it clear. In the very beginning, I didn’t know better, I started promote the keyword, Double Clevis, at that time almost every body was doing plain linking campaign, almost all the sites I got link from had too many links, and those sites had only links, no real content at all. In the beginning, the ranking of the keyword in question rise pretty fast, lately the keyword link stayed on the first page for a while, the party was over when google updated it’s algorithm. Something opposite happened to this keyword, chain puller , we promoted this keyword with articles and blog posts, with very few plain links, the rank for this keyword is making me real happy. Now contextual links win the battle, then what? It all boils down to content, so if you create great content, not only people will love to read your stuff, so do the search engines. How do you do it? Writing articles and building blogs, such as this interesting blog, kaiya eve pettiskirts , I didn’t put too much effort into it from start, but I never stopped posting, you probably think this site won’t rank a all, in actuality my site is ranking high for some nice search phrases. As far as SEO concerned, creating quality content and blog marketing is what we have to do to get great result. Now imagine you have your own blog network, something like Grade 80 Chains, then you will have a powerful weapon in your SEO arsenal.
Bottom line is that you should create great content, publish and share with people, in the mean time advertise your business with your content, this strategy will prevail in short or long term. The virtues, persistence and patience, are essential for your success, nothing will automatically improve overnight, it doesn’t matter you’re doing SEO or advertising your business, keep doing what we have to do till the end of world. When publisinh articles, I prefer ezine, google will index a new article on ezine promptly, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, let look at some aticles or posts which are published and indexed, have a taste of this one, truck tie downs, quality content, nice presentation, indexed by google, this article is a good example of article marketing.
By the way, if you don’t take social media account, you’re lost. For wordpress blogs, I recommend twitter tools, sign up for a twitter account and create a new application, link your blog to twitter, then make sure every new post will post a new tweet, it’s simple and elegant, it’s a big loss if you don’t use this tool.